Explore what Premium users get access to

Full access to these 8 platform features


1. Trend Reports


Trend Reports - Instantly know what trends you need to act on, now

Get full access to our popular Annual Consumer Trend Reports - including the just published 2022 edition - as well as to dozens of our  topic-specific and localized (including Asia-Pacific and LatAm) trend reports, spanning half a decade.


2. Trend Framework


Trend Framework - Unlock your own trend research department

Our proprietary Trend Framework revolves around 16 mega-trends and 210+ emerging ones, letting you track trends specific to you and keep a top-level overview of the consumer world.


3. Innovations Database


Innovations Database - Stay endlessly energized and inspired to innovate

Find, organise & share 26,000+ 'on trend' product and service innovations, segmented by 16 major B2C industries and 90+ countries

Dozens of new examples are added each week from our expert analyst team, AI-driven research tools and our global spotting network.


4. Industry Updates


Industry Updates - Keep on top of trends and innovations close to you

Get regular, informed insights on the key developments that are affecting your industry, worldwide.

Every quarter, our analysts release Industry Updates for 16 key B2C industries โ€“ from retail to entertainment to food & beverage to travel to automotive.


5. Ask an Analyst


Ask an Analyst - Ask anything about our trends for custom insights

Message or call our in-house Trend Analysts (from๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ฉ๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ช๐Ÿ‡ธ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡น๐Ÿ‡ญ) about any of our trends and innovations. They'll be happy to provide you with tailor-made pointers or insights, with a country or region-specific twist whenever needed.


6. Innovations Lab


Innovations Lab - Know about what will make headlines in 2024

An enhanced feature giving you insights from pioneering start-ups and bold incumbents. Hosted in Slack and updated daily, consider it your 24/7 sneak peek into the more 'out there' product innovations our team is spotting and curating.


7. Tools and Tips


Tools and Tips - Turn trends into your own innovations

Dive deeper into TrendWatchingโ€™s methodology and access practical tools like the Consumer Trend Canvas that will help you prioritize, apply and ideate with trends.


8. Bonus Feature - Academy


Academy - Learn everything we know about working with trends

Keen to hone your own trend watching skills?

Premium clients keen to participate in an online course in the art of trend watching and applying are granted special access to TrendWatching's other flagship service, Academy.

Watch the platform walkthrough

  • The more you learn about the platform the better it works
  • Whatever your role or industry, we will teach you how to anticipate what consumers want next

Learn how our trends work

  • Our platform is built around our trend hierarchy
  • Explore Mega-trends (slow moving over years) to Trends (yearly) to Innovations (non-stop)

Frequently Asked Questions

Will the content be relevant to my country or region?

With our analysts, our spotters and our clients hailing from truly all over the world, rest assured that the platform's intelligence is applicable worldwide, too.
You'll find a solid mix of Latin American, European, Asia-Pacific and European innovations in our database, while we regularly publish Latin American and Asia-Pacific trend reports to highlight those global trends that benefit from a regional take. 

Will the content be relevant to my industry?

Our trends and innovations are all tagged by industry - we cover 16 industries which together cover every major sector. We also publish quarterly industry trend reports which guarantees even more industry-specific insights and opportunities.

What's the difference between Essential and Pro plans?

Both plans give access to the core content and tools in our Premium Service. The Essential plan is a self-service, single-user solution. The Pro plan is for those who want (part of) their team to also have access to the platform. It also offers more 1:1 analyst support.

Can I subscribe to Essential and share the login with my team?

No, our Essential account is for a single user licence only. If you'd like your team to have access, you can sign up to our multi-user Pro account which holds up to 5 total users.

Can I have more than 5 users?

Yes, absolutely, we'll be happy to provide you a quote for that. Many of our clients have larger teams signed up, sometimes even entire departments. Especially for agencies and consultancies, we also offer competitive agency-wide licences that reflect widespread, high-frequency usage of the service. Nation-wide or even globally.

Can I pay monthly?

No, our subscription is on an annual basis and thus billed annually.

Can I pay by bank transfer?

Yes, just click on 'Instant access' on your preferred account type above and select the option to pay by invoice instead of credit card. An invoice will be sent to you within 24 hours with details on the bank transfer.

Will I get an onboarding and account support?

Yes, each new Premium client will be offered an onboarding call, and you will have a dedicated account manager for the entire duration of your subscription.

I'm a TrendWatching Premium user, do I get access to Academy?

Yes! Users on our Pro plans are entitled to Academy access free of charge, while Essential plan users will receive a discount.


Talk to us

If you would like to request a trial, or have any other questions, just fill out the form. Your message will go straight to Matthijs van Waveren, our Business Developer.