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Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Olympics Strike Gold and Lufthansa Goes Gender...

By Bruna Boucinha, 3 August 2021
Every month our global spotter network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of ...
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HEC Paris, QGlue, Verizon and More:...

By Robbie Hodges, 2 August 2021
Just before many European offices pulled down their shutters (or rather, closed their webcams) and headed off for summer break, we managed to squeeze in various client gigs. From a keynote presentation for Qglue in India to an Academy-themed workshop with ...
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How Can Businesses (Meaningfully) Show Up for...

By The TrendWatching Team, 30 July 2021
Did you miss Business of Purpose’s Q&A on showing up for racial justice? We recorded the event and distilled the conversation into some key takeaways. You’re welcome.
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Travel Spotlight: Caravan Chic, Blimp my Ride...

By Robbie Hodges, 27 July 2021
Introducing… Industry Spotlight. Each month, a TW analyst will put one of our 16 key B2C industries under the spotlight – sharing three ideas they predict will redefine Business As Usual.
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Three Innovations Offering Post-Pandemic...

By Thomas Klaffke, 14 July 2021
In this Innovation of the Day roundup, we spotlight three brands that are handing production back to consumers, with simple hacks and exciting new services which make off-grid living easy.
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Struggling to Attract Diverse Candidates? Try...

By Izzy Ahrbeck, 7 July 2021
In episode two of Purpose Talks, we talked to brands with inclusive and open hiring models – approaches that give sidelined groups a route into the labour market. Want to diversify your talent pool? Read on.
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Coca-Cola, Oxfam, WarnerMedia and More:...

By The TrendWatching Team, 6 July 2021
At TrendWatching, we don’t hang about. With the world unfurling from pandemic hibernation, we helped brands across different industries and continents to better understand the wants and needs of tomorrow’s consumers. Here’s a blow-by-blow account of the ...
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We Took to Instagram to Answer your Questions...

By Robbie Hodges, 27 June 2021
We held an Instagram Q&A focused on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IGTV section for the full interview.
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