Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Introducing Purpose-Driven Innovation

By The TrendWatching Team, 12 October 2020
With help from Business of Purpose, we’ve taken our Trend-Driven Innovation methodology and added a layer of ‘purpose’ - Purpose-Driven Innovation (PDI).

Three More Virtual Purpose Tours to Join in October

By Sophie Caro, 2 October 2020
Our sister company, Business of Purpose, is organising three inspiring Virtual Purpose Tours this month.

Nia and Thomas Just Delivered the First Round of our Trend-Driven Innovation Certification Program!

By Sophie Caro, 17 September 2020
Head of Academy Nathania Christy and Head of Research Thomas Klaffke knocked out the first round of our Trend-Driven Innovation certification program.

The September Edition of Make→Shift is Now Live!

By Sophie Caro, 11 September 2020
In this issue of Make→Shift, ‘The Fight For Facts’, we assess how global firms, governments and many more are responding to the need for truth.

Acacia and Victoria Teamed Up to Share Key Trends For Post-Corona Consumerism

By Sophie Caro, 8 September 2020
Last Friday, Sept 4th, Acacia Leroy and Victoria Loomes teamed up to share 3 Key Trends For Post-Corona Consumerism at #zeemelt2020.

What We’ve Learned From Reviewing 1,000+ COVID Innovations

By Sophie Caro, 23 July 2020
Brought to you by TrendWatching and Business of Purpose, COVID Innovations launched in April 2020 to inspire businesses to innovate amid the COVID crisis.

Introducing Make→Shift: Insights That Drive Change. Monthly. Free.

By Sophie Caro, 9 July 2020
We’re incredibly excited to announce the launch of Make→Shift – a new, high quality, monthly-issued feature brought to you by the TrendWatching Global Content Team.

Nathania Discussed Trend-Driven Innovation at The Innovation Cafe

By Sophie Caro, 2 July 2020
On Friday 26 June, Nathania Christy talked Trend-Driven Innovation and customer's expectations at The Innovation Cafe. Watch the full event.