News

Everything our analysts and teams are doing, creating, publishing, organizing and more. For you.

Coca-Cola, Oxfam, WarnerMedia and More: TrendWatching’s June Gigs

By The TrendWatching Team, 6 July 2021
A blow-by-blow account of the webinars, workshops and presentations we thoughtfully crafted for brands in all four corners of the globe this June.

We Took to Instagram to Answer your Questions About Make→Shift: OMNIBILITY

By Robbie Hodges, 27 June 2021
We held an Instagram Q&A on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IG Highlights for the full interview.  

TrendWatching Unpicks 2021’s Most Innovative Pride Campaigns

By The TrendWatching Team, 25 June 2021
From Singapore to Sao Paulo (via Amsterdam), TrendWatching team members scattered across the globe share the 2021 Pride campaigns worth bookmarking.

Business as Usual? How to Help Consumers Overcome ‘Re-entry Syndrome’

By Bruna Boucinha, 23 June 2021
As public life opens up and we nudge towards the 'post-pandemic' era, do like these five brands and help anxious consumers get back out there. 

Put Accessibility First by Downloading Our OMNIBILITY Style Guide

By Robbie Hodges, 8 June 2021
While researching OMNIBILITY, we invited people with experience of disabilities to brainstorm with us and created a new appendix to our style guide.

Pride Month: Five Forward-Thinking LGBTQ+ Initiatives You Should Know About

By Robbie Hodges, 8 June 2021
So you’re LGBTQ+ inclusive? Prove it. Level up your brand’s Pride efforts by taking a cue from these forward-thinking businesses and campaigns.

New Podcast? What to Expect from Season One of Purpose Talks

By Izzy Ahrbeck, 1 June 2021
We’ve released a podcast – a series of 30-minute episodes, filled with purpose-driven business inspiration and innovators from across the globe.

Explore MINDCRAFT: Read the articles behind our latest trend

By Robbie Hodges, 28 May 2021
Did our recent issue of Make→Shift pique your interest? Swot up on MINDCRAFT and plump your mental health toolkit with these articles and resources.