Not rendering correctly? View this email as a web page here.

Spread the love! Forward this email to your trend-obsessed friends and share on social media >>

Celebrating World Autism Awareness Day in April, the NBA’s flagship store reopened as the first sensory-inclusive retail location in the world. The NBA worked with nonprofit KultureCity to make the store accessible for shoppers with special sensory needs, such as those with autism, PTSD or dementia. Bags with noise-canceling headphones were made available, as well as weighted lap bands and fidget spinners, and all staff received training on how to interact with and help those with sensory differences.

We’ve been talking about the emergence of a post-demographic world – one in which marginalized groups demand to be heard – for a long time. And these days we’re all accustomed now to seeing a brands represent and celebrate diversity in their messaging. Just look at Smirnoff's long-running 'We're Open' campaign. Or Bancolombia's same-sex insurance ad.

 That’s 100% a change for the better. But for rising numbers of consumers, it’s no longer enough. Instead, those consumers will demand that brands get practical and reimagine their offerings around the wants and needs of a truly diverse set of customers. That means products, services, physical spaces, and engagement processes that cater to everyone, including traditionally marginalized groups.

In our new report on the Future of Retail, we look at how a host of retail brands are applying this trend for PRACTICAL POST-DEMOGRAPHICS. The core opportunity here? How can you reimagine your offering around the needs of a group that’s traditionally been overlooked?

This is just a taste of our new report The Future of Retail, featuring five new trends reshaping retail in 2019 and beyond. Join our Premium Service to access all of the trends and insights in the full report (along with everything else we publish!).

Receive innovations like this, every weekday, straight to your inbox.