This month, language learning app Drops included native Hawaiian in its offerings. The app uses word games to teach words and expressions in more than 30 languages. With the latest update, the Drops team aims to help preserve the Hawaiian language, as there are currently less than 300 native speakers; in the words of co-founder Daniel Farkas, “We know how important language is in representing culture and connecting people, and understand the significance of bringing underserved languages in particular, to light.”

Hawaiian language learning might sound niche, but here are some thought-starters for any business to consider:

- Adding a creative twist to a universal human need is a powerful way to connect with consumers. Here, the quest for self-improvement–learning a language–is combined with a compelling status story: you can keep an almost-extinct language alive! Which deep human needs can you combine in novel ways?

- Entertainment is everything. Whatever your view on the falling attention span debate, making anything quick, fun and accessible will help you reach hyper-saturated, mobile-toting consumers.   

Want more on how brands are entertaining audiences? How convenient, because we’ve just published our latest TrendWatching Quarterly: The State of Play! ;)