Welcome to your Innovation of the Day email #4. After this week long taster is over, if you want to continue with your daily dose of innovations make sure to sign up here!

BRAZIL - Working in VR? Here's a challenge for you: will your virtual experience move people as much as this one? In August 2017, Intel partnered with Brazilian online portal Razões para Acreditar (Reasons to Believe) on a content marketing series about technology and healthcare. Residents of a home for the elderly were asked about their travel dreams, which included journeying abroad for the first time or visiting where their family had emigrated from. They were then able to realize these dreams via VR. Watch the video and see the impact for yourself.

Dried your eyes yet? Good, because this initiative reveals multiple truths. The best campaigns aren’t about technology, but instead speak to deep, fundamental human desires. Furthermore, in taking VR to seniors Intel also demonstrates that it’s not only younger generations that will embrace new technologies (d’oh!). So, the next time a colleague or client suggests using VR for some frivolous Gen Z-targeted brand activation, show them this truly unforgettable virtual experience. 

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