The NHS includes 'green social prescribing' as part of its plan to transform mental health services. In December, it awarded GBP 5.77 million to seven sites that will test how people's mental wellbeing can be improved by connecting with nature; the sites will focus on communities hardest hit by the COVID-19 pandemic, including those living in deprived areas and BAME communities.
Blue Prescribing ties in with what we've dubbed Mindcraft: how organizations can equip consumers with the tools needed to thrive in an uncertain future. Check out the briefing for more examples of how brands are helping people build mental and emotional resilience!
