Partnering with thredUP, Madewell opens its first secondhand store

Combining the feel-good factor of thrifting with the ease of shopping in a single-brand store, fashion brand Madewell has partnered with resale platform thredUP to create a secondhand Madewell boutique. 

Located in Brooklyn, A Circular Store opened yesterday and sells a range of used Madewell apparel sourced from thredUP at prices ranging from USD 10–40. Customers can have clothes tailored and mended, and pick up a thredUP Clean Out Kit to sell their own clothing.

A Circular Store will run through the end of October, after which the brands will evaluate and decide whether to scale efforts.

Secondhand sales by fashion brands have been around for a while — Filippa K opened a secondhand store back in 2008, and Eileen Fisher started reselling its pieces a year later. But the market has matured. Demand is growing as consumers embrace thrifting while on the supply end, platforms like thredUP are turbocharging resale logistics.