Vault Platform is a blockchain-based tool that enables employees to securely capture and report harassment. Piloting next month, the app is designed to create a time-stamped, tamper-proof record of the incident in question. The reports can either be stored privately on a userās phone, or shared with an employer. The most striking feature of the app is its āGoTogetherā feature. This alerts employees if other people have recorded incidents relating to the same individual, and using a āblind networkā enables them to collectively share their reports with their employer while preserving their anonymity from each other. The feature was inspired by the fact that the founder quit her job after experiencing sexual harassment at work, only to discover later that the perpetrator had harassed others as well.
Weāve been tracking the GLASS BOX BRANDS trend closely for a while now, looking at how your internal culture is now your brand. The scandals at Uber and Google should have been ample warning that this issue can quickly tarnish any brand that has toxic internal issues.
Weāve also been watching the radical shift in customer expectations around the impact of technology and the growing demand for SUPERHUMAN RESOURCES: tech-driven solutions that deliver unbiased and ethical outcomes. Regular readers will remember similar harassment reporting app Spot, Brazilian rideshare service 99ās review mining harassment detection feature and also the Financial Timesā gender bias bot.
Here are three quick thought-starters for anyone wondering how to act on these trends:
- Internal spotlight. Are you actively putting these kinds of tools into the hands of your employees in order to shine a light into every aspect of your culture?
- Better than human. Are there new technologies ā from AI to blockchain ā that will make the experience and outcomes better than the traditional, human-powered routes?
- Trend babies. Powerful innovation opportunities are often found at the intersection of trends. Which trends will you combine to target an emerging consumer pain point?