Delivery platform Grubhub partnered with the Women Chefs & Restaurateurs association this month to create RestaurantHER, an online map displaying women-owned restaurants across the US. When diners type their zip code into the platform, they can find nearby restaurants. Grubhub aims to increase business for female owners and address the food industry’s gender gap – according to Grubhub, only 20% of chefs are female.

You know that the demands for equality and empowerment for previously-marginalized groups are growing. You hear about initiatives like Iceland’s recent salary equality law and cheer. You know that the world is changing, but perhaps sometimes you’re less clear about where and how you can support this epic quest.

Which is why this is a powerful example from Grubhub to share with your team. The platform focuses on what it does best (steering diners towards local restaurants), but in a way that helps drive positive social change at the same time. How could your business utilize your existing offerings to support – and make it ultra-convenient for consumers to support – similar social causes?

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