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Every Friday we share local innovation insights sourced from tw:in, our global trend community. Here’s this week’s Spot of the Week!

Indonesia-based Evoware produces edible/biodegradable/sustainable food packaging and dinnerware made from seaweed. The company, which won the USD one million Circular Design Challenge and joined its accelerator in Q1, has a twofold social mission to reduce plastic waste and support Indonesia’s struggling seaweed farmers. Since the packaging dissolves in hot water, Evoware is also planning to release noodle/seasoning kits for ‘extra’-instant noodles.

This was sent our way by tw:in member Pedro Tribst. It caught his eye because, as he said, “Evoware is trying to solve some huge problems – for example, the plight of the seaweed farmers – that others hadn’t figured out how to tackle, and do so in a socially sustainable way.”

Nia Christy, our Asia analyst who’s from Indonesia, gave us her perspective: “This is interesting because Indonesians never really cared about using less plastic – in fact, we’re the world’s second-biggest plastic contributor to the ocean (after China)! I grew up seeing plastic litter whenever I went to the beach. Another crazy stat? Fifty-five percent of fish in the Indonesian market is contaminated by human-derived debris. In this country that relies so much on the seafood trade, it’s insane how little people understand this issue, let alone care. Offering a solution that supports the local economy is a powerful way to change that mindset.”

One final takeaway inspired by this innovation: more is more when it comes to sustainability. Can you create a single product or service that, like Evoware, by its very design tackles several issues at once?

tw:in (TrendWatching’s Insight Network) is our private Slack community, where we share and discuss innovations with hundreds of passionate trend enthusiasts around the world. Sound interesting? Join us now!

 
 
 

Our New York Trend Seminar is coming up, fast! 

On Thursday, April 12, we’ll welcome brand, product, marketing and innovation professionals from all over North America to our New York Trend Seminar at The Bowery Hotel in Downtown Manhattan.

Join them in New York »

 
 
 
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