The city of Kilis in Turkey, bordering Syria, is currently distributing free bicycles to children. The initiative is part of the city’s effort to recover from how the Syrian war impacted them, welcome Syrian refugees, and reduce the number of motorcycles and cars. In order to receive a new bicycle, children must demonstrate improved grades in a subject they’re struggling in, commit to riding a bike for at least an hour each day, and convince a relative to quit smoking. Kilis’ measure is accompanied by the construction of 20 miles of bike lanes. In December, 4,000 bikes were given away; there are plans to distribute 15,000 more.

The idea of a smart, ‘city of the future’ doesn’t have to be all about IoT or the race to go paperless (we see you, Dubai). Kilis is proving that even in 2019, non-digital initiatives can still have a massive impact. Here are some additional takeaways:

- Branded government. The global 2019 Edelman Trust Barometer found that people trust brands (you) and their employers (also you!) to respond to societal issues, more than governments. Consider how Ford, with its deep ties to Detroit, still plays a major role in social affairs and efforts to revitalize the city. One recent example: the automaker bought an abandoned yet historic train station (for USD 90 million) with plans to restore it, and hold an elaborate winter festival there. What locale can you be the Ford to? And if you don’t have the resources to completely transform an area, could you take small steps or support a local non-profit?

- Join the example-setters. The government of Kilis is one of the many that have been inspired by Bogotá: a world leader in encouraging and investing in cycling since 1998. If you’re considering participating in a smart or sustainable city movement, it’s possible (likely) what’s best for your specific location is already out there in the world. Reach out to those responsible. They may be more than willing to help spread their solution to new cities and reap some international PR in the process! A win-win for all involved.