One of the most transformational decades ever.

In the quest for well-being for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market.

From our base in Amsterdam, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our Belgian analyst and dozens of spotters from Bruxelles to Antwerpen to Ghent.

We're keen to help you act on the trends that matter. Today.

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 2,500+ Belgian professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our special Make→Shift issue: 22 FOR '22  


PREMIUM | Our trend intelligence platform with dozens of German innovations.

Used by dozens of Belgian brands and agencies, TrendWatching Premium is fully equipped to help Belgian professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 100 curated Belgian innovations alongside 26.000 innovations (and counting) from all over the world.

To Global Overview (incl. Plans and Pricing)

Trusted by brands and agencies like Wunderman Thompson, L'Oréal, Unizo and Starbucks.

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CUSTOM | Meet our 🇧🇪 Trend Analyst, Camilla.

Our 🇧🇪 analyst Camilla Van Grembergen, dividing her time between Belgium and The Netherlands, is assisted by our teams in Singapore, Berlin, New York, and London, and spotters in 60+ countries worldwide.

She can be commissioned for customized trend reports, webinars, and workshops. In Dutch or English. 

More on Custom

ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx EUR 214). 
🏆 Certification included!

More on Academy
twin-onboarding-illustrations-3 tw:in and Business of Purpose communities by TrendWatching België / Belgique

🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Belgian members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections. 

TrendWatching's Head of Business Development, Matthijs van Waveren

Let's talk!

Any questions? Get in touch with Matthijs van Waveren, our Head of Business Development. In French, Dutch, German or English!

Your message will go straight into his inbox and will be replied to asap.