Editor’s note: Thank you for welcoming us into your inboxes through 2018! Your feedback, suggestions and tips have left us in no doubt that we’re writing for 37,171 of the world’s most visionary and thoughtful marketers, strategists, creative entrepreneurs and more. It’s an honor 😊

As we approach the end of the year, we’re rounding up a few of our favorite innovations. We hope you find them inspirational and actionable! But also, we have a favor to ask: we spend thousands of hours compiling the Innovation of the Day newsletter. If you find it valuable then please share this edition. It really helps. 🙌Thank you! 🙌

With that, on to Day 8 of our 12 Days of Trend-Driven Innovation: customer experience!

Offer a substandard customer experience in 2019 and you won’t make it to 2020 (now finally just around the corner ;) Customer experience is perhaps the thread that binds all our readers. Whether you’re in marketing, strategy, product development or technology. Whether you’re front-line or C-suite. Whichever industry you’re in. Ultimately, everyone in business needs to delight customers.

Which is why these seven innovations should provide ample material for your next planning session. Print out all seven. Gather your team. Then discuss how you could apply the insights underpinning them in 2019, 2020 and beyond! Your customers will thank you...  

Ping An Good Doctor | This Chinese healthcare startup plans to open 1,000 of these ultra-convenient staffless micro-clinics. Combine Amazon Go with AI telemedicine with a pharmacy vending machine and you’re getting there.  

Adidas | All 30,000 runners in the Boston Marathon received a unique, personal video highlight of their race in less than 24 hours. The videos were automatically generated via data from RFID chips in runners’ bibs. Real-time personalization at scale, IRL. Trend bingo!

Grab | Taxi passengers in Singapore can now purchase snacks, drinks, personal care products from Cargo’s in-taxi ‘convenience stores’. No fancy tech here, just a great understanding of customer pain points.

Inkhunter | Building on this Ukrainian tattoo app’s AR preview feature, users can now connect with an independent artist via its marketplace. A powerful combination of multiple trends to deliver an elevated customer experience that will last a lifetime.

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Virgin Active | Thai gym goers can now get fit while learning life-saving CPR skills. A great example of how to cater to consumers’ desire to cram more into each and every moment.  

NYX | This L’Oreal-owned startup brought AR-enabled livestreamed beauty consultations to users’ phones. Yes, more trend bingo...but adding virtual convenience to tried-and-tested customer experiences will forever be a winning strategy.

NSW Government | Australian music festival attendees had a novel way to secure access to a VIP area...by taking a test for chlamydia! Could you be as innovative and boundary-breaking in how you reach audiences?