Make → Shift


We know you’re focused on transparency already (if not, now is the time to ring the alarm) but how can you showcase your efforts in the most authentic and honest way possible? Flip your brand inside out. Show the heart of your company, literally.

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We work with trends, and turn them into meaningful business opportunities

We don't just watch consumer trends. We're built to inspire and guide professionals to act on the world's most purposed, impactful opportunities – with the help of our trend-driven intelligence, training and community.

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🇺🇸 In the US? So are we! Here's what we can do for you.

Innovation of the Day

Purpose-driven innovations from all over the globe. Selected by our analysts, delivered daily. Which one will spur your Next Meaningful Big Thing?


Our monthly rundown of the consumer trends just begging to be acted upon by future-forward organizations. Prompts to get your team innovating included

Mastering the future of consumerism demands purpose, passion and...
a thorough methodology!

Here's how we do it

There's never been more opportunity...


There's never been more opportunity...

By Steve Warr Brand Director

We love ❤️ purpose-driven opportunities, and the people that act on them. Our new brand video celebrates them, and explains a little bit about how we play our part in a decade we kind of hope is going to get a bit less interesting.

(Spoiler: it won’t.) 

Premium | Trend intelligence platform

Read our 16 industry-specific reports!


Read our 16 industry-specific reports!

By Vicki Loomes Head of Premium Content

Yep, you read that right. From the beauty industry’s next big thing, to the initiatives driving tomorrow’s automotive success stories: members of our intelligence platform can now discover the key trends impacting their sector. 

tw:in | Global spotter's network

Vaccine Barbie and 3D-printed coral...

Bruna square-2

Vaccine Barbie and 3D-printed coral...

By Bruna Boucinha Community Lead

The top five ideas shared by tw:in members last month? Read them here, or sign up to become our 877th member and have tw:in’s monthly newsletter sent straight to your inbox!

Business of Purpose | Community

Bonus Episode cartoon graphic

Business of Purpose | Community

Bonus episode alert!


Bonus episode alert!

By Izzy Ahrbeck Trend Analyst

We’ve rustled up a 15-minute bonus Purpose Talks episode filled with all the juicy insights we couldn’t cram into series one, part one. Tune in for CEO soundbites on purposeful business – plus a blooper reel, obvs.

The B-Sides, Bloopers & What’s to Come

Listen to the bonus episode of Purpose Talks here 

Around the world in 800 clients (and counting) .

Unicef resized
Loreal resized
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danone resized
Mastercard resized
adidas resized
tbwa resized
Moet hennessy resized
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samsung resized

Any questions?

Talk to Camilla Van Grembergen, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.